Good American

Good American

Good American is a clothing brand focused on creating inclusive and stylish denim and fashion items. It was co-founded by Khloé Kardashian and Emma Grede. Known for its focus on body positivity and size integration, the brand offers a wide range of sizes to cater to a diverse customer base.


The brand was launched on October 18, 2016. Khloé Kardashian, a popular television personality and member of the Kardashian-Jenner family, teamed up with Emma Grede, a British businesswoman and entrepreneur, to found Good American. Her goal was to address the lack of options in the fashion industry for women of different body shapes and sizes.


Good American garnered attention not only for its commitment to inclusion, but also for its marketing campaigns that featured women of diverse backgrounds and body types. This approach resonated with many consumers looking for fashion brands that celebrate individuality.


The brand initially focused primarily on denim, offering jeans in a wide range of sizes, designed to comfortably fit different body shapes. Over time, Good American expanded its product line to include other apparel such as athletic wear, dresses, tops and outerwear, all designed with a similar focus on inclusivity and style.


Good American’s success can be attributed to adapting to changing attitudes and tastes in the fashion industry, where there is a growing demand for more representation and inclusivity. The brand’s founders have clearly expressed their commitment to promoting body positivity and developing clothing that makes people feel safe and comfortable, regardless of their size.

Good American


Good American is a clothing brand co-founded by Khloé Kardashian and Emma Grede. The company was launched on October 18, 2016 and focuses on creating inclusive and stylish denim and fashion items. The brand aims to address the lack of size integration in the fashion industry and promote body positivity. Good American offers a wide variety of sizes to accommodate a wide variety of body shapes and sizes. The brand gained attention through its marketing campaigns, which featured women of different backgrounds and body types. Good American initially focused on denim, expanding its product offering to include athletic apparel, dresses, tops and outerwear, all designed with a commitment to inclusivity and style. The brand’s success is due to aligning itself with changing industry attitudes and consumer preferences, which place increasing emphasis on representation and inclusivity in fashion.

Good American


Co-Founders: Good American was co-founded by Khloé Kardashian, a popular television personality, and Emma Grede, a British entrepreneur.


Inclusivity and Body Positivity: The brand is celebrated for its strong commitment to size inclusivity and body positivity. It offers a wide range of sizes to accommodate different body shapes and sizes, which are often underrepresented in the fashion industry.


Launch Date: Good American was founded on October 18, 2016 with a vision to provide stylish clothing options for women of all sizes.


Initial focus on denim: The brand first gained attention for its denim offerings. It featured a variety of jeans designed to fit different body types comfortably and stylishly.


Expansion of Product Line: Over time, Good American expanded its product line to include not only denim, but also activewear, dresses, tops, and outerwear. All of these items embody the brand ethos of inclusivity and style.


Diverse Marketing Campaigns: The brand’s marketing campaigns have been praised for showcasing women from diverse backgrounds and body types. These campaigns promote the idea of embracing your individuality and feeling confident in your own skin.


Positive Industry Impact: Good American has been instrumental in promoting a more inclusive approach within the fashion industry and encouraging other brands to consider different sizes and displays.


Celebrity Endorsement: Khloé Kardashian’s dedication to the brand has garnered the attention and customers of her fan base, contributing to her popularity.


Customer-Centric Approach: Good American’s success is tied to its understanding of changing consumer preferences, e.gtogether. The brand responds to the increasing demand for representation and inclusivity in fashion.



Good American first gained notoriety with its denim collection, which includes different styles of jeans designed to suit and flatter different body types. They offered a wide range of sizes to accommodate different figures.



The brand expanded into activewear, offering leggings, sports bras, tops and other workout essentials. Like their jeans, their activewear has been designed to offer comfort and style for different body shapes.



Good American introduced dresses suitable for a range of occasions, from casual to formal. These dresses often have features that accentuate the curves and fit comfortably.


Inclusivity and Body Positivity: Good American is known for its strong commitment to size inclusivity and body positivity. Their wide range of sizes and diverse marketing campaigns promote a more realistic and diverse representation of female bodies.


Stylish Design: Combining inclusivity with trendy and stylish designs, the brand offers clothing options that are both fashionable and accessible to a wider range of body types.


Quality: Many customers have reported that the quality of Good American products, especially their denim, is high and durable.


Celebrity Influence: The engagement of Khloé Kardashian, a well-known celebrity, can attract fans and customers who want to admire her style and support her brand.


Customer Feedback: Many customers have expressed satisfaction with the fit and comfort of Good American products, particularly those who have had trouble finding well-fitting clothing elsewhere.


Pricing: Some customers find that Good American’s products are on the higher end of the price spectrum compared to other brands. The focus on quality and inclusivity could contribute to these higher costs.


Availability: Depending on your location, you may have limited access to Good American products as they may be primarily available through the official website and select retailers.


Sizing Challenges: While the brand aims for inclusivity, some customers have occasionally mentioned sizing discrepancies, which can make finding the perfect fit difficult.


Limited Choice of Styles: Some individuals may feel that what the brand offers, especially in terms of design and style, is limited compared to other fashion brands.


Celebrity Perceptions: While the involvement of a celebrity like Khloé Kardashian can command attention, it could also lead some consumers to see the brand as more celebrity-driven than just fashion-driven.


Changes Over Time: As with any brand, there is a chance that Good American’s product quality, size, and design may have changed or evolved since its inception.


Keep in mind that individual experiences with a brand can vary greatly and what might be a disadvantage for one may be an advantage for another. Before making a purchasing decision, be sure to read the reviews, consider your personal preferences and needs, and make sure the brand aligns with your values and style preferences.


Good American, co-founder of Khloé Kardashian and Emma Grede, has made a significant impact on the fashion industry by championing inclusivity, body positivity and stylish design. With a range of products tailored to different body types, the brand has successfully bridged the gap between fashion and representation. Its commitment to providing on-trend clothing options for women in a range of sizes has resonated with consumers seeking both style and comfort.


While Good American has been praised for its commitment to inclusivity and the quality of its products, it’s worth considering factors like pricing and potential sizing challenges. A brand’s prominence can attract attention, but it can also influence how it is perceived in the market.


Ultimately, Good American serves as a symbol of positive change in the fashion landscape, emphasizing that fashion can be both fashionable and inclusive. As with any brand, it’s wise to do thorough research, read reviews, and consider personal preferences before making a decision. The brand’s journey showcases the evolving nature of the fashion industry and the increasing emphasis on diverse representation and individual empowerment.