THE BEAUTY BRANDS THAT EARN IN AND BREAKDOWN
R.E.M Beauty: The New Standard in Clean Beauty Ariana Grande
Pop star Ariana Grande has always been known for her signature look — a high ponytail, cat-eye liner and a flawless complexion. But now she’s taking her love of beauty to the next level with the launch of her own clean beauty brand, R.E.M Beauty.
The rise of clean beauty
Clean beauty has been a growing trend in the beauty industry for a number of years as more consumers become more aware of the ingredients in their skincare and makeup products. Clean beauty products are made without harsh chemicals, parabens, sulfates and phthalates. These products are safe for the environment and your skin. Clean Beauty is about healthy skin and healthy beauty.
What distinguishes R.E.M Beauty?
R.E.M Beauty is no exception to the clean beauty trend – the brand promises to be 100% vegan, cruelty-free and free from harmful ingredients like parabens, sulfates and phthalates. But what separates R.E.M Beauty from other clean beauty brands is its focus on inclusivity and individuality.
In a statement announcing the brand’s launch, Grande said, “I wanted to create something for my fans that feels like a playground for self-expression — a place to explore, have fun, and embrace your individuality with joy and confidence.”
The brand's message: dreams in colour
The brand name R.E.M is a nod to Grande’s song of the same name, which is about the dream state that occurs during REM (Rapid Eye Movement) sleep. The song is about the power of dreaming and the idea that anything is possible. This sentiment is reflected in the brand’s slogan “Dream in Color,” which encourages customers to embrace their individuality and express themselves through makeup.
The products: Playful and inclusive
The initial launch of R.E.M Beauty includes a range of products for the face, eyes and lips. The products are packaged in colourful, playful packaging that reflects Grande’s signature style. The brand’s website showcases a diverse selection of models of all ages, genders and ethnicities, further underscoring the brand’s commitment to inclusivity
A standout product from the launch is the Flipside Liquid Liner, which features a double-sided design with a black and white liner. This allows customers to create bold, graphic looks or more subtle, everyday looks with just one product.
Another standout product is the Lightbeam Concealer, which comes in 20 shades and promises full coverage without creasing or caking. The concealer contains hyaluronic acid and coconut water to moisturize and smooth the skin.
Mary Kay Beauty: Empowering women through quality products and entrepreneurship
Mary Kay is a beauty brand that has been empowering women for over 50 years. Founded in 1963 by Mary Kay Ash, the company has grown into a global phenomenon with a presence in over 40 countries. Mary Kay’s philosophy is simple: Empower women to be successful in their own way while providing quality, innovative beauty products that make them feel confident and beautiful.
High-quality products for every beauty need
Mary Kay’s product line includes skin care, makeup, fragrance and body care products. The brand prides itself on using the latest technology and scientific research to create products that are effective and safe for all skin types. From anti-aging serums to pore-tightening toners, Mary Kay has a solution for every skincare need.
One of Mary Kay’s most well-known products is the TimeWise 3D™ Foundation. This foundation aims to provide full coverage while enhancing the overall look of the skin. It contains anti-aging ingredients that reduce the appearance of fine lines and wrinkles while moisturizing and protecting against environmental stress. The foundation comes in a variety of shades to suit every skin tone, making it a popular choice for women of all ages and ethnicities.
Another standout product from Mary Kay is Satin Lips® lip balm. This product is designed to provide long-lasting hydration and protection to the lips, leaving them soft and supple. The lip balm is made with shea butter and jojoba oil, which help to nourish and condition the lips. It is available in both a regular and unscented formula, making it a great choice for those with sensitive skin.
Empowering women through entrepreneurship
In addition to its product line, Mary Kay is also known for its commitment to women’s empowerment. The company has a strong focus on education and training and offers resources and support for women who want to start their own Mary Kay business. This business model has helped countless women achieve financial independence and success while spreading the message of self-confidence and empowerment.
The Mary Kay business opportunity is open to women of all backgrounds and ages, and the company provides ongoing support and training to help them succeed. Mary Kay Independent Beauty Consultants can sell products directly to clients, host beauty parties, and build their own teams of Consultants. This flexibility allows women to start a business that fits their lifestyle and goals, whether they’re looking to earn extra income or build a full-time career.
Fenty Beauty: A revolutionary and inclusive beauty brand
Fenty Beauty is a makeup brand founded in 2017 by Barbadian singer and businesswoman Rihanna. The brand’s name was inspired by Rihanna’s last name, Fenty. Fenty Beauty is known for its diverse and comprehensive range of makeup products that are suitable for people of all skin types and tones.
One of the brand’s most popular products is the Pro Filt’r Soft Matte Longwear Foundation, which comes in over 40 shades, making it one of the most comprehensive foundation ranges on the market. Fenty Beauty also offers a wide variety of other makeup products like concealers, highlighters, lipsticks, and eye shadows.
Fenty Beauty was recognized for its commitment to inclusivity and diversity in the beauty industry. The brand’s marketing campaigns feature models of different skin tones, ages and genders, and the products are designed to appeal to a wide range of people.
